Comfort Hotel Friedrichshafen belongs to the portfolio of the Place Value GmbH located in Munich. As a medium-sized specialist for hotel management, property development, and location strategy Place Value is both an experienced and powerful franchise partner of Choice Hotels. Place Value mainly focuses on the booming segment of budget, economy and midscale hotels. The company has – among others - a broad expertise in rebranding, full renovation as well as new construction and market rollout of hotels.

As a franchise partner and hotel management company Place Value is currently active at nine places in Germany, among them five objects of the Choice Hotel brand »Comfort«. Currently about 140 members of staff belong to the Place Value team.